R stands for rattan pattern, reduce and recycle. The elegant and simple biodegradable TPU rattan pattern three-dimensional module replaces the traditional foam and Sydney paper padding materials, reducing consumables and saving storage space while saving labour and packaging costs.

Inspired by Dior's Rattan Pattern/Cannage, R Packaging experimented with a number of design variations in the project. The final design uses a process similar to that of extruding sunlight panels and then cutting them with a knife-plate mould, which seeks to create a sense of progressive surprise for the consumer. The design uses as little biodegradable material as possible to support the box inside, preventing it from being damaged in transit, while reinforcing the luxury aspect and creating a sense of ritual during the opening process.

R stands for rattan pattern. The three-dimensional openwork rattan pattern is impact resistant and protects Dior's products in an aesthetically pleasing way. The rattan pattern on the top surface has been replaced by a holistic, simple design language of padding materials such as foam and sorbet.

R stands for reduce. The rattan pattern is modular in nature. We have chosen to carve concealed grooves in the mechanically weak parts of the pattern's edges, which allow it to be easily removed according to the size required to obtain the right amount of space in the gift box. This allows us to design a structure that saves on material costs as well as on packaging time.

R stands for recycle. The packaging is constructed from TPU material, offering an environmentally friendly and lightweight option. The packaging is 100% recyclable within 3 - 5 years and is biodegradable.